Policy vs. consumer pressure
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Policy vs. consumer pressure innovation and diffusion of alternative bleaching technologies in the pulp industry by David Popp

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Published by National Bureau of Economic Research in Cambridge, Mass .
Written in English


  • Consumers -- Attitudes,
  • Paper products industry -- Government policy,
  • Paper products industry -- Technological innovations -- Econometric models,
  • Paper products industry -- Environmental aspects -- Econometric models,
  • Wood-pulp -- Bleaching -- Environmental aspects

Book details:

About the Edition

In the late 1980s and early 1990s, concern over dioxin in both paper products and wastewater led to the development of techniques that reduced the use of chlorine in the pulp industry. Both regulatory and consumer pressure motivated this change. We use patent data to examine the evolution of two completing bleaching technologies in five major paper-producing countries, both of which reduce the use of chlorine in the pulping process. By the end of the 1990s, nearly all pulp production in these countries used one of these technologies. Unlike other papers using patents to study environmentally-friendly innovation, we focus on a process innovation, rather than on end-of-the-pipe solutions to pollution. Moreover, while previous studies emphasize the importance of regulation for inducing innovation, here we find substantial innovation occurring before regulations were in place. Instead, pressure from consumers to reduce the chlorine content of paper drives the first round of innovation. However, while some companies choose to adopt these technologies in response to consumer pressure, not all firms will differentiate their product in this way. Thus, governments need to regulate if their goal is broad diffusion of the environmental technology.

Edition Notes

StatementDavid Popp, Tamara Hafner, Nick Johnstone.
SeriesNBER working paper series -- working paper 13439., Working paper series (National Bureau of Economic Research) -- working paper no. 13439.
ContributionsHafner, Tamara., Johnstone, Nick, 1965-, National Bureau of Economic Research.
The Physical Object
Pagination42 p. :
Number of Pages42
ID Numbers
Open LibraryOL17635374M

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